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Named Domain Leaders

Experience that
creates value.

Eight named domain leaders. Verifiable credentials. Real track records. No generic teams, no anonymous consultants — just expertise you can hold to account.

Practice signal

Named expertise, not generic teams

Every SIB Consulting engagement is led by a named domain expert with verifiable qualifications and a proven track record. We do not hide behind team anonymity — we stand behind our leaders.

9
Named Leaders
100+
Years Combined
GCC
Primary Market
Leadership Team

Meet the domain leaders.

Each leader brings deep domain expertise, verifiable credentials and a proven track record of delivery in the GCC and beyond.

Lisa Warren
Lisa Warren
Agentic AI · Neural Intelligence · AI Orchestration
AI, Intelligence & Digital Transformation

Lisa Warren leads SIB Consulting's Agentic AI and Neural Intelligence practice. She designs and deploys autonomous agent systems that connect strategic intent to operational execution, specialising in enterprise AI readiness, agentic orchestration and the transformation of complex organisations through intelligence-led automation.

Career Highlights
AI & Agentic Orchestration Lead — SIB Consulting / EIG Neural (2024–Present)
Senior AI Transformation Consultant — Multiple GCC enterprises (2020–2024)
Digital Intelligence Lead — Strategic advisory across MENA (2018–2020)
Qualifications
Artificial Intelligence & Machine Learning — Advanced
Agentic Systems Architecture
Enterprise AI Readiness Framework
"Intelligence without action is just information. The organisations that will define the next decade are those that close the gap between knowing and doing — with AI that acts."
Ivano Iannelli
Ivano Iannelli
Sustainability · Decarbonisation · ESG Strategy
Sustainability Economics & ESG

CEO of TRST01 and former sustainability lead on a USD 250M decarbonisation fund, Ivano Iannelli brings deep expertise connecting sustainability economics to commercial performance, ESG reporting and long-term value creation across the GCC and MENA regions.

Career Highlights
Lead — Sustainability Economics, SIB Consulting (2023–Present)
CEO — TRST01, Decarbonisation Fund (USD 250M) (2018–Present)
ESG Strategy Director — MENA Region (2015–2023)
Qualifications
Sustainability Economics
ESG Reporting Frameworks (TCFD, GRI, CSRD)
Carbon Accounting & Net-Zero Strategy
"Sustainability is not a reporting function. It is the architecture of long-term competitive advantage — deeply rooted in strategy, not marketing."
Ayesha Alafeefi
Ayesha Alafeefi
Government Relations · ESG · International Delegations
Project Strategic Leader — Government Relations & ESG

Ayesha Alafeefi leads SIB Consulting's Government Relations & ESG practice — an executive with over 14 years of experience delivering strategic initiatives across UAE Government and multinational organisations. She has represented the UAE at the highest levels — G20 and BRICS Tourism Ministerial Summits, UN Tourism Executive Council, Arab League, GCC and OIC forums — working directly alongside ministers, diplomatic missions and senior international stakeholders.

As Director of the Tourism Development Department, UAE Ministry of Economy and Tourism (2024–2026), she led strategic planning aligned to the UAE Tourism Strategy 2031 and played a pivotal role in supporting the historic election of H.E. Shaikha Al Nowais as the first woman Secretary-General of UN Tourism since 1975.

Career Highlights
Director — UAE Ministry of Economy & Tourism (2024–2026): Led UAE Tourism Strategy 2031, cross-functional teams, international delegations and national tourism programmes.
Director, Special Projects — Al Dahra (2015–2024): Cross-government strategic programmes, corporate sustainability reporting, diplomatic engagement and sponsorship initiatives.
COO — Al Dahra, Cairo (2013–2015): Human capital strategy, organisational governance and executive partnerships across a multi-country operation.
International Delegations (2016–2025): Head of UAE delegation — G20 Tourism Ministerial (Brazil), BRICS Tourism Ministerial (Russia). Delegate at UN Tourism Executive Council, Arab League, GCC, OIC. 15+ bilateral delegations across Beijing, Moscow, Marrakech, Athens, Pretoria, Ulaanbaatar, Hanoi, Bangkok.
Specialisations
UAE Government Relations
Sustainability Reporting & ESG
International Delegations & Diplomacy
Cross-Government Programme Delivery
National Priority Strategy (UAE 2031)
Hospitality & Tourism Strategy
"Translating complex strategic objectives into measurable outcomes — working alongside ministers, diplomatic missions and international stakeholders — is not just what I do. It is what I have built 14 years of experience doing."
→ View Government Relations & ESG Practice
Dr. Patrick McCrudden
Dr. Patrick McCrudden
Supply Chain · Procurement · Operations
Global Value Chain & Supply Chain Strategy

Thirty years of international supply chain leadership across Asia, the Philippines, Europe and the Middle East. From Fortune 500 procurement to airport infrastructure — Dr. McCrudden's expertise adds measurable strategic value to complex, multi-jurisdictional supply chain challenges.

Career Highlights
Lead — Supply Chain & Process, SIB Consulting (2023–Present)
Supply Chain Director — Fortune 500 organisations, Asia Pacific (1998–2023)
PhD — Salford University (Supply Chain Management)
Qualifications
PhD — Supply Chain Management, Salford University
MSc Procurement & Supply Chain
ISO 9001 Lead Auditor
HACCP Certification
"The supply chain that holds under pressure is not the most efficient one — it is the most intelligent one. Intelligence is the new resilience."
Keith Elliott
Keith Elliott
Architecture · Interior Design · Project Management
Managing Director | Commercial, Retail & Infrastructure

Over 20 years delivering commercial, retail and F&B projects across Asia, the Middle East, US and UK. Managing Director with a track record of building Fortune 500 client relationships and delivering landmark projects across banking, retail and infrastructure. Based in Dubai since 2008.

Career Highlights
Managing Director — SIB Consulting, Dubai (2008–Present)
Commercial Director — Hutchinson Whampoa (Asia Pacific)
Senior Project Manager — Binswanger International
Qualifications
Commercial & Retail Project Management
F&B Concept Development
Infrastructure Delivery (MENA)
"Great spaces don't just look exceptional — they perform. Every project I deliver is measured not just by aesthetics, but by the commercial outcome it creates for the client."
Dr. Bill Lehal
Dr. Bill Lehal
Education · Accreditation · Governance
Director of Quality Assurance & Institutional Effectiveness

Senior Fellow of the Higher Education Academy with a proven track record in institutional accreditation, curriculum development and academic governance across UAE, KSA and UK. Led 28 programme accreditations and multiple campus launches — one of the most experienced higher education advisors in the GCC.

Career Highlights
Lead — Education Practice, SIB Consulting (2023–Present)
Dean of Academics — International American University, RAK
Board Consultant — IAU RAK; Plekhanov Dubai; Amity Dubai
Qualifications
Senior Fellow — Higher Education Academy (SFHEA)
28 Programme Accreditations
CAA, KHDA, QAA Specialist
"A quality institution does not just pass accreditation — it earns it through a culture of continuous improvement that serves students, staff and society."
Dr. Manish Mehrotra
Dr. Manish Mehrotra
Healthcare · Clinical Transformation · Medical Strategy
MBBS, MD | Healthcare Strategy & Medical Advisory

32+ years across clinical medicine, critical care and strategic healthcare project delivery. Led 3,000 clinicians in the Abu Dhabi Covid-19 response and reached 78,000+ clinicians through DoH Abu Dhabi e-learning programmes — combining clinical excellence with system-level transformation capability.

Career Highlights
Lead — Healthcare Practice, SIB Consulting (2023–Present)
UAE Director — Aspen Medical (3,000 clinicians, Covid response)
24 years — Indian Army Medical Corps (Colonel)
Qualifications
MBBS · MD · PGDHHM · CPHHM
DoH Abu Dhabi e-Learning (78,000+ clinicians)
24 Years — Indian Army Medical Corps
"Healthcare transformation at scale requires both clinical precision and strategic courage. The best outcomes come when clinicians lead the change — not just implement it."
Dr. Alex Jones
Dr. Alex Jones
Strategic Planning · Leadership · OD
PhD in Leadership | Organisational Development & Coaching

PhD in Leadership, Forbes Coaches Council Official Member and author of 15+ peer-reviewed papers indexed in SCOPUS. Associate Professor of Leadership at Plekhanov Russian University of Economics, Dubai, and UAE Golden Visa holder. 18 years building leadership capability across UAE, GCC and global organisations.

Career Highlights
Associate Professor & Director, Neuroeconomics Research Center — PRUE Dubai (2025–Present)
Official Member — Forbes Coaches Council (2023–Present)
Lead — Strategic Planning Practice, SIB Consulting (2023–Present)
Qualifications
PhD in Leadership — Alliant International University, San Diego
UAE Golden Visa — Published Writer (10 Years)
Forbes Coaches Council Official Member
EMCC Coaching Award Winner 2022
"Leadership is not a title. It is the daily practice of creating clarity, building trust and enabling others to perform at their best."

Work with the
right expertise.

Every SIB Consulting engagement is led by a named expert who has delivered at the highest level. Request a briefing to find out how we can help you.

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